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Home About Us Guiding Principles

Guiding Principles

7 Principles that guide our decisions

CenturyLink is guided by its Unifying Principles, which are at the core of everything we do:

Fairness – The Golden Rule

We will strive to:

  • Exercise fairness in all dealings with customers.
  • Treat business associates fairly in all transactions.
  • Compensate and promote employees in an equitable manner.
  • Be fair in efforts to meet and exceed the expectations of our shareholders.
  • Treat others as we would like to be treated.

Honesty and Integrity

We will:

  • Be truthful in all dealings with customers, employees, shareholders, business associates and the general public.
  • Strive to conduct ourselves in a manner that will merit the respect of customers, employees, shareholders, business associates and the general public.

Commitment to Excellence

We will strive to:

  • Provide high-quality services and products in an efficient manner.
  • Deliver the best possible customer experience.
  • Provide favorable long-term value to our shareholders.

Positive Attitude

We will strive to:

  • Emphasize the positive in all dealings with customers, employees, shareholders, business associates and the general public.
  • Approach every task in a positive manner with energy and enthusiasm.

Respect

We will strive to:

  • Maintain genuine concern for fellow employees, customers, shareholders and business associates.
  • Recognize and respect each employee, each customer, each shareholder and each business associate as an individual.

Faith

We will strive to:

  • Maintain confidence in our abilities as individuals to fulfill our assigned responsibilities.
  • Trust in the capabilities of our company leaders and fellow employees.
  • Have confidence that the strength of our combined, collaborative efforts will lead us to fulfill our company mission.

Perseverance

We will strive to:

  • Continue to work toward our mission, goals and objectives in spite of obstacles and in a manner consistent with our Unifying Principles.